Working with neural networks helps resolve various routine tasks, including those in marketing. These tasks can range from writing social media articles for product promotion to composing emails for distribution, and creating content for advertising and SEO purposes. Let’s understand how to correctly create ChatGPT prompts for marketing.
What Are Prompts
To get a good result, it’s necessary to create clear requests, known as “prompts.”
Essentially, a prompt is a key phrase based on which the neural network generates a text response. If you send an incorrectly composed request, the answer will be unpredictable and possibly far from what the client wishes to receive.
How to Properly Create Prompts
You can use ready-made ChatGPT marketing prompts found in prompt libraries. However, if the right template cannot be found, one might need to compose the query phrase independently.
To get a good result, you need to:
- Construct a clear request with specific facts mentioned;
- Indicate the writing style of the response;
- Use simple sentences without convoluted constructions.
ChatGPT operates in multiple languages, but it reacts best to questions asked in English. It manages the Russian language well, but sometimes it produces non-existent words, gets confused with declensions, and cases.
Instructions for Use
When creating ChatGPT requests for marketing, formulate the task so that the bot takes on the role of a specific specialist, depending on the request. AI can create text from the viewpoint of a marketer, copywriter, designer, video scriptwriter, etc.
Example:
Write a unique marketing plan for promoting the product (product name here) on social media. Act as a marketing specialist. Consider that our target audience is (mention TA), and our goal is to improve the PR of the product.
Second Example:
Act as a designer. Suggest options for a beautiful design for the cover of an advertising video to promote the product (product name). Use product photos, textures, gradients.
Next, you direct the AI, refine requests, can ask questions, ask for more options, write in a journalistic, scientific style, for children, describe in more detail what you mean and receive the desired result.
Tips
ChatGPT can save time by solving routine tasks in minutes that previously took hours or days. However, it’s not advisable to fully entrust the conduct of an advertising campaign to AI. Adding your own amendments, a creative touch, and a bit of creativity to the template generated by the neural network will improve the final outcome.
