It’s probably hard to find anyone who hasn’t heard of neural networks by now. However, many still believe they’re only good for entertainment. That’s not the case. Let’s figure out if Midjourney can be used in business, and what benefits this neural network might bring to a company.
But first, let’s understand what Midjourney is. It’s the name of the company that developed the service for creating images using artificial intelligence technologies. The service operates simply: a user makes a request, and the system produces a finished image.
A distinctive feature of this system is the use of AI, which allows images to be generated quickly and accurately according to user requests. Not only tech-savvy IT specialists but also regular users can use this service. You just need to learn the rules of operation and how to formulate requests.
Can Midjourney Be Used in Business
If ChatGPT creates textual content, then Midjourney generates images. How can this capability be used in a company’s work? Clearly, this service will be useful mostly for creative professionals – designers, marketers, illustrative artists. The neural network is capable of generating highly realistic images quickly and at a minimal cost.
But does this mean that designers will soon be out of work? In practice, the neural network cannot completely replace a specialist, at least at the current stage. However, it can become a reliable assistant to a designer or artist.
It’s practically an inexhaustible source of ideas. In human work, inventing the idea occupies most of the time, not the execution of the work itself. It’s essential to think about what and how to depict in the picture. The neural network tackles the given task in seconds, leaving the specialist to refine the resulting image to achieve the desired outcome requested by the client.
Images created by AI can also be used as a source of inspiration to break out of a creative rut and create a design that satisfies the customer.
Beyond drawn pictures, the neural network can create images that are hard to distinguish from photos due to their realistic appearance. Additional features include:
- styling ready-made pictures and photos;
- visualizing commercial offers;
- creating promotional images and cover designs;
- inventing logos and solving other creative tasks.
You can’t expect the neural network to immediately deliver the best result. Most likely, the generated pictures will need refinement, but the idea itself can be successfully utilized. Post-processing performed by a designer or artist will help achieve a truly interesting and unique image.
Why Is This Important
What benefits can Midjourney bring to business? Using this service will allow:
- Avoiding the use of stock photos. First, this is a cost saving, as a subscription to the service is much cheaper than paying for photographs. Secondly, it saves time since it’s no longer necessary to spend hours browsing photos to find a suitable one. You can directly generate a picture based on your query.
- Making designers’ brainstorming sessions more productive. Sometimes inspiration may vanish and work comes to a halt. Pictures created by AI can set the direction for the search and work can proceed much faster.
- Creating a more concrete brief for an illustrator or designer. Sometimes it’s hard for a client to explain exactly what they want to achieve as an end result. Using AI, it’s possible to create sketches that make it easier to set specific tasks.
Other applications of neural networks for image creation can be conceived, depending on the tasks that need to be resolved.
How to Use Midjourney for Business
Currently, a beta version operates through a Discord bot. The bot can be added to your server if there are more than 5000 participants, or you can use it in the Midjourney Discord community.
Registration is required for usage. Registered users enter the Midjourney server. Here a user randomly joins a group of newcomers. All that remains is to send a request and receive images.
This method is straightforward but inconvenient because many people will be in the group, and other users’ images will constantly flicker in the feed, distracting you. If it’s not possible to “squeeze in,” you can switch to another channel where there are fewer users.
If the neural network is planned to be used regularly and continuously, you should create a private server. This is more complex but ensures that no one will interfere with generating images.
Requests or, as experts say – prompts – should be sent in English. Mastery of the language is not necessary; you can write them in Russian and use a translator.
Well-composed prompts should contain:
- the content of the picture;
- a description of the styling;
- additional parameters concerning the quality of graphics, palette, filters.
For generating standard images, you can use ready-made prompts collected in libraries.
Tips
The number of free images generated by the neural network is limited. Therefore, to use it, you need to buy a subscription. Paying for a subscription from Russia is not possible, but Russian users, of course, have found ways to circumvent this ban.
You can use intermediary services or ask for help from partners or acquaintances living outside of Russia. Another working option is to use a domestic development – the Kandinsky service, which performs similar functions.
