Marketing is an area where the capabilities of ChatGPT are most frequently utilized. The chat bot creates marketing strategies, business proposals, and product descriptions. Artificial intelligence can help replace many employees, provided that you know how to compose the ChatGPT prompts for sales.
What are Prompts?
Prompts are requests for the GPT model that contain tasks for an article or any other text, hints, and additional information. Based on these prompts, the neural network generates a response – a product description, a marketing strategy, a task for a team, a presentation, and so forth.
How to Properly Construct Prompts
To utilize AI’s full potential, create a detailed request. Follow these steps:
- Define the role for the neural network. It could act on behalf of a director, a business analyst, or a marketer.
- Specify the theme. It could be a letter, a product description, a task for a team, etc.
- Formulate a list of fillers – supplementary information.
- Compile a list of questions for the bot that are necessary to receive the required response.
Creating a Prompt Step-by-Step
Let’s move on to practical examples. In the sales sphere, AI is commonly used to create product listings on Ozon, Wildberries, and other marketplaces and online stores. Thus, the first example is a product description.
Prompt: Create a description up to 100 words long for the product “Winter jacket for girls.” Include words: warm, comfortable, waterproof, synthetic down filler, top layer made of raincoat fabric, buy. Indicate the air temperature range the jacket is designed for – from +5 to -15 °C. Mention the model’s features: detachable hood, two external pockets, zipper, elastic belt at the waist.
Prompt: Act as a sales manager. Formulate three sales team task options considering the following product features: women’s smartwatches in a stainless steel case with GPS. Target audience – women aged 20 to 50 with an average income, interested in sports, preferring a classic style. Expected sales figures: a 25% increase for the first quarter of 2024.
Tips
To make the text most closely match your requirements, you can ask OpenAI probing questions. Moreover, you can ask AI to provide probing questions that would help refine the answer further.
If you don’t have the time to develop your own marketing prompts, use ready-made ones – there’s already a good number of query examples available. However, it’s worth learning to create queries independently; this way, you obtain a proficient, multi-functional tool for solving a broader spectrum of tasks, and not just in sales.
