How neural networks help business

How neural networks help business

The breakthrough of the last two years is the emergence and development of neural networks. Yes, this is not the artificial intelligence that can be called intelligence in the full sense of the word, but it is already a multifunctional tool that allows you to solve many problems. Including business problems. How neural networks help business, what is the meaning and benefits of their use, what are the prospects for AI in this area - we tell you in the article.

Can artificial intelligence help business

It can. Thus, after the appearance of Chat GPT, 70% of the top managers surveyed confirmed the use of neural networks to improve the quality of customer service, optimize business processes and reduce costs.

How exactly neural networks can help business:

1. Text generation. Not using neural networks to create product cards, short reviews, press releases and articles is short-sighted. AI helps by saving time, money, and its creations can compete with human ones (not without nuances, but in general - they can).
2. Communication with customers. Replies to comments and reviews using a bot, commenting on social networks - it’s simple, convenient and economical. In addition, the neural network does not get angry or irritated, it responds neutrally and politely. However, many may be put off by the “impersonality” of the answers.
3. Logo development, generation of images and other visual content - for advertising campaigns or the implementation of marketing strategies.
4. Business consulting. Now AI “knows” everything it can know. It is trained on huge arrays of data, which include articles, studies, lectures, books, and so on. Therefore, on business issues, it will consult better than any guru.
5. Development of marketing strategies - the experience and knowledge of thousands of marketers is concentrated in neural networks. 6. Data analysis – AI helps in marketing, internet marketing, finance. Plus – forecasting.
6. Automation of business processes – from internal document flow of the company to logistics in the warehouse and tracking of employees. Neural networks remove routine tasks, and this is an opportunity to carefully work out more important tasks.

Neural networks help business in many ways, but it should be taken into account that AI does not have emotional intelligence, can make mistakes, give out irrelevant information, since all existing AI is trained on data collected before 2022. Therefore, psychological, medical and legal consultations, individual marketing or financial recommendations, political issues or religious issues are areas where the use of artificial intelligence is limited and should be strictly controlled.

What neural networks are used

You can optimize the work of a company, analyze a huge amount of information or automate responses to customers, generate content using different AI. The following AIs are widely used now:

• Chat GPT (working with data and texts);

• Yandex GPT (working with texts and data);

• Midjourney (creating images);

• Kandinsky (creating images);

• Pebblely (image processing);

• Murf (voice playback of text);

• Namelix (generating brand names);

• 3WebScore AI (evaluating the user appeal of a website);

• BrandMark (generating logos).

Examples of use

Increasing sales with the help of artificial intelligence is already a common practice. A large segment of business uses AI, so there are hundreds of examples. Neural networks offer businesses a lot of effective solutions, but we will list the most “notable” ones:

• The Lalaland brand sews clothes created by AI;

• Netflix personalizes recommendations for TV series and films;

• Zara analyzes current trends to release new collections;

• Tesla autopilots;

• Sberbank analyzes credit risks, detects fraud, creates personalized offers;

• X5 Retail Group personalizes offers for customers, forecasts demand for goods, optimizes pricing;

• Wildberries - logistics optimization, personalized recommendations;

• Yandex - improving search results (and, of course, Alice);

• Avito - simplifying search, classifying ads, preventing fraud;

• Rostelecom - automation of service;

• VK - spam filtering, targeted advertising, personalized recommendations;

Results

New technologies make our lives more comfortable and easier in all areas, including business. Regardless of the specifics, neural networks have become effective tools for business development and promotion. They can work as consultants, analysts, designers, copywriters, logisticians and managers. Of course, there is a difference between an advertising post and a scientific article, a product description and a medical recommendation. Neural networks do not displace humans. But they help them. And that is wonderful.