Create an advertising banner using a neural network Artificial intelligence has greatly simplified not only routine, but also many creative tasks. For example, even without being a designer, you can create an advertising banner using a neural network, and for most tasks, the generation result will be decent, not requiring human revision. But in order for the image to be as you intended, you need to know about the nuances of working with AI to generate images.
Creation process Regardless of the type of AI, their work is based on a text description of the image or promt. All the subtlety is in the formation of a promt, clear, complete and understandable to the neural network. It does not matter whether you use a neural network to create advertising banners for free or use paid tools. The more accurately and correctly the promt is written, the closer the image will be to the ideal.
What should be in the text assignment:
- The main object is your product, brand, service, main character, etc.
- Characteristics of the object - joyful, surprised, appetizing, fresh, cold, luxurious.
- If there should be a person in the image, describe their emotions (laughing, sad, smiling, angry).
- Background - what the object is against.
- Image style - photorealistic, cinematic, pop art, futurism, abstract, fantasy, etc.
- Basic color combinations. Avoid general descriptions like “bright”, “light”. Use names of colors and shades - blue, white, turquoise, lemon yellow.
- Emotions that the advertisement should evoke.
Here is an example of visual advertising, say, of Martian strawberries (let’s look into the distant future). “Depict a smiling Martian who is holding out a silver basket of purple strawberries to the viewer. Background - a spaceship in the middle of the Martian desert. Image style: comics.”
You can also add options such as lighting type, angle, image size, etc.
Advantages of using neural networks When considering the advantages, we will omit the fact that you can create a graphic ad using a neural network for free - this is not always the case, because they can be paid. But here are the universal advantages of working with AI:
- quick generation of any image;
- the ability to experiment with different styles and wording - and experiments will still take less time than independent development;
- the ability to create a creative, unique image.
But there is a nuance: AI does not generate inscriptions. More precisely, they will, but in the form of an incomprehensible set of letters or even something similar to letters.
Basic steps for creating an advertising banner using a neural network To get a picture, compose a prompt, following the advice above. By the way, it can also be generated in the same ChatGPT. Then enter the prompt in the appropriate field and start the generation.
Optimization and testing of the finished banner After the AI has produced the result, you evaluate the image. It is not always satisfactory the first time. Therefore, for optimization, change the wording in the task, styles, add or remove details - everything is in your power. Sometimes, an excellent result can be obtained using a prompt that is more like a search query – artificial intelligence understands short, concise formulations better.
You can also edit a specific image by running the generation of its variants.
But since advertising should convey specific information, you can’t do without captions. Therefore, you will have to work on your own – for now, you can’t give up photo editors. In addition, in a photo editor, you can remove unnecessary elements, adjust colors. But in any case, a neural network is an excellent tool that allows you to significantly reduce the time it takes to develop visual advertising.
